Nobody recognized the Netflix logo twenty years ago. With more than 100 million subscribers now, users can quickly recognize the Netflix brand and have confidence in the company with their payment cards, which is what matters. But things weren’t always like that. Recall how Netflix declared in 2011 that it will separate its DVD and streaming services with the introduction of “Qwikster”? 800,000 users stopped using Netflix during that quarter.
The versatility of letter marks and symbols is one of its coolest qualities. Some people perceive a cheerful face in the Pepsi emblem, while others see a man with a large belly. It only relies on your eye if you can connote a sight in any number of ways.
Do you recall when we were obsessed with optical tricks and negative space? We still are, ahem. At least I attempt to continuously shift my gaze to see if there is anything more I can detect in a logo design. I’ve been reading articles on “the hidden meanings in logo designs” constantly. What to do—they’re enjoyable. You must enjoy them as well.
The History Of The Netflix Logo
The original Netflix logo was a simple, black ringlet of celluloid film with a few blue tints that seemed plain and uninteresting. It had the wordmark “Netflix,” with a ringlet dividing the wordmark into the letters Net and flix. The celluloid film made it clear that the firm deals with audiovisual material, while the split made it easier to remember the brand name. The original Netflix logo was a relic of its era, with its gradient movie reel giving it a distinctly “90s” feel.
Before a new version was introduced in 2000, the original logo was only used for one year. This time, it was a solid black, horizontally stretched oval insignia encircled by two substantial yellow brackets. A modern square sans-serif typeface with thin white lines was used for the wordmark in the lowercase. The letter “Idiot, “a yellow square with rounded corners that resembles a television screen, is this typeface’s most intriguing element. The blocky typeface reinforces the notion of bringing the theatre experience to your house and mailbox by conjuring images of vintage movie theatre marquees.
Only three years had passed since the first Netflix logo, which displayed the company name in sans-serif type over a red background. The designers adapted the idea for the slightly curved “Netflix” from the vintage CinemaScope. The letters have a thick black shadow on the right side that gives them a 3D impression, and the typeface appears to be in the “Graphique” style. The wordmark is clearly visible against the red backdrop due to the eye-catching color contrast. Until 2014, when Netflix chose to make another update, this logo was in use.
In addition to launching a new website at this time, Netflix unveiled its current logo in 2014. A new brand identity was made by the New York-based design company Gretel. This time, a stack served as the logo’s primary graphic motif. It allegedly communicates two ideas that are essential and pertinent to the Netflix brand: a huge repertoire and individualized choices. Even while the new wordmark in the logo resembles the old one quite a bit, it employs a more contemporary font without drop shadowing.
The Popularity of Netflix’s Logo
Netflix is one of the most visible, acceptable, strongest, comprehensive, and influential brand identities in the world. It’s so popular it has become a household name, if not a verb for streaming services across the globe. According to Statista, an estimated 37% of the world’s internet users use Netflix.
Netflix is the world’s leading internet entertainment service, with 192.95 million subscribers who spent 125 million hours daily enjoying Netflix’s content. The range includes television series, documentaries, movies, and other entertainment content across a variety of languages and genres. In 2013, Netflix boosted its brand identity in the minds of people. The release of ‘House of Cards,’ the company’s first original series instantly positioned Netflix as a powerhouse capable of producing its content.
Due to its quick, inexpensive, and high-quality entertainment content delivery, Netflix has become a household name. Additionally, the business provides a selection of titles for users to enjoy. The brand stands for reliability, simplicity, and ease of use.
With a brand income of $20.2 billion, Netflix was the 26th most valuable brand in the world in 2020. These rankings were published by Forbes on various websites. Learn from this proverb if you want to create a brand that endures: “Loyalty is not gained by being first. To win, one must be the best.
Lessons from the New Netflix Logo
With the recent reveal of a new logo, Netflix made a splash.
- With a redesigned version of its wordmark logo that did away with the cartoonish, enormous drop shadow in favor of a cleaner, sharper look, the ever-growing corporation started redesigning its image last year.
- The new logo, a pointed, elegant letter mark, is the logical next development in this style.
- The Netflix logo has developed into its most recognizable graphic components over the past few years. To give the viewer a sense of high-end cinema, the primary Netflix logo design incorporates the arc of a classic CinemaScope on a black backdrop.
- To build a link and indicate an endless stream of stories to their subscribers, the symbol, on the other hand, omits the wordmark for the beginning N. Netflix made the decision to create a clean and straightforward version of their logo that seems equally amazing on all devices because of social media and the rising popularity of streaming content.